Desktop, tablet, mobile
KLM has launched 10 new destinations. To promote the new destinations, KLM launched a social media campaign to reach potential travelers. The campaign was focused on getting users to the KLM Destination X landing page.
KLM wanted to reach as many users as possible by using a game to double the reach. The idea about the game was to promote in a fun way the new destinations and the KLM network.
Users had to play a game whereby they had to select 1 of the 10 new destinations, invite a friend and avoid the clouds when flying with a KLM plane. The aim was to get as many points as possible to win a set of tickets to the preferred destination.
Users on average played the game 3 times to improve their score. Users who were reached by social media had to invite a friend to submit their score. We saw that over 95% of the users invited a friend, resulting in a high volume of user data for future retargeting.
Experience it yourself. Awareness was created for the KLM network expansion.PLAY GAME