HBO

The Night Of

  • COMPANY

    HBO

  • ROLE

    Product Promotion
    Web development

  • Platforms

    Desktop, tablet, mobile

  • DATE

    April 2016

THE CHALLENGE

Bring offline, online

The Night Of is an eight-part limited HBO series that delves into the intricate story of a fictitious murder case where the accused awaits his trial. For the launch of this series, mid 2016 HBO wanted to create a campaign around being locked in jail and trying to find your way out!

To contribute to a better world we are actively involved in many initiatives. As a result of our continuous efforts, together with Air France, we have proudly topped the Dow Jones Sustainability Index in our sector for several years now.

SOLUTION

Inspired by the hype of 'real world' escape rooms, we decided to combine the latest 360 photo technology with online game capabilities. Giving the user the experience to be lock in a jail in a 360 environment engages them more with the theme of the series.

RESULT

A microsite with an online game. The social media campaign launched together with the site ensured a high number of targeted traffic. The game element used on the microsite resulted in long page views per user. The engagement was high.

A DELIGHTFUL EMOTIONAL AND ENGAGING GAME

A microsite with an online game. The social media campaign launched together with the site ensured a high number of targeted traffic. The game element used on the microsite resulted in long page views per user. The engagement was high.

PLAY GAME

MICHELIN TYREPLUS Brand Awareness

MONEYGRAM Video Platform